• To improve and progress with environmentally sensitive and conscious employees,
• To aim high quality bentonite production and zero environmental pollution,
• To provide interaction with environment that is compatible with the laws and regulations,
• To provide suitable production, clean factory and a healthy habitat,
• To aim savings in energy consumption and use of natural resources,
• To start-up, carry into practice and follow projects that are beneficial to environment,
• To be an exemplary institution which is respectful to all living things.