- To improve and progress with environmentally sensitive and conscious employees,
- To aim high quality bentonite production and zero environmental pollution,
- To provide interaction with environment that is compatible with the laws and regulations,
- To provide suitable production, clean factory and a healthy habitat,
- To aim savings in energy consumption and use of natural resources,
- To start-up, carry into practice and follow projects that are beneficial to environment,
- To be an exemplary institution which is respectful to all living things.